What is eCommerce?
The term "eCommerce" covers a very broad area. "e-Commerce" refers to conducting business transactions over the Internet. eCommerce can refer to trading or selling goods or services, subscriptions, and other kinds of financial transactions. Typical solutions utilize a shopping cart (example: sites such as Amazon or Best Buy) for the sale of tangible products such as software, consumer electronics, housewares, etc. Although the most common, shopping carts are not the only vehicle by which online sales are conducted. Some types of e-commerce sites which do not use conventional shopping carts include subscription-type sites such as electronic news sites, magazines, or business directories. Other sites which do not use typical shopping carts include gas, oil, or electric utilities, or private or government institutions that facilitate convenient account management and bill payment over the web. In a very general sense, e-commerce techniques provide a means to exchange funds for products or services via capable web application and internet-ready merchant account.
How Can eCommerce Help My Company Grow?
e-Commerce can help your company grow by enabling you to reach a world-wide audience rapidly and inexpensively. An eCommerce web site where your products and services are purchased 24/7, can vastly increase revenue, often without the overhead of maintaining a large staff of sales personnel and order takers. In fact, some of the most successful eCommerce companies do not even accept incoming sales calls!
I'm Not Interested In Expanding Beyond My Geographical Area. How Can eCommerce Help My Company?
If your company is, for example, an insurance company, a utility (electric, oil, or gas company), or one which offers another type of intangible product (cable or satellite TV, etc.) where you typically send monthly statements to your customer, you can cut costs and reduce focus on billing by offering payment services through your web site. If customers can view their statements and make payments online, you can substantially reduce billing and collection costs, (i.e. postage, paper, printing, personnel, etc). Additionally, you can reduce outstanding receivables by offering an automated payment program to enable billing via customer credit card or checking account.
I'm Interested, But How Can I Compete With The Big Boys?
The web levels the playing field. Even if your organization is a sole proprietorship, you can reach the same audience as larger companies. By leveraging Biyn's search engine optimization experience, you can rest assured that your company will rank well in the Internet search engines.
How Can Biyn Help My Company Get Started In eCommerce?
Biyn can help your company get started in e-Commerce by designing a web site suiting your corporate image and providing you with a merchant account so that you can begin accepting credit cards both online and at your retail establishment.
Biyn Makes eCommerce Easy
Biyn helps customers promote their web site, and can also integrate your eCommerce site with your inventory control system to streamline your bookkeeping. We can also provide hosting and domain registration services to get your web site online, and can obtain SSL certificates so that all of your financial transactions are encrypted, protecting your clients' sensitive credit card data. Contact us for details.
Beginning to End
Biyn can take you from beginning to end - from concept to completion.
Following is a partial list of eCommerce categories
Typical eCommerce Applications
- Shopping carts
- Transaction processing
- Inventory Control (integration with or implementation of)
- Reporting Finance/sales analysis Real-time reporting
Subscription-based Content (either free or premium)
- Streaming media
- Downloads (documentation, periodicals, software, etc.)
- Managed mailing lists
- Business directories
- Product Directories